Through a matrix of innovative strategies we assist clients to generate brand loyalty, acquire new customers and raise product awareness. We fully understand to create a strong brand requires interrelated efforts that work well independently as well as in unison.


SERVICES:
» Marketing
» Advertising/Media Buying
» Event Management
» Creative
» Analysis and Consultation
» Search Management



| Marketing |    ( back to top )

     Market Research: Using industry specific research tools we analyze markets, customers, competitors and acquisition targets to help clients best understand the optimum approach to penetrate the Motorsports market sector and yield the highest returns.

     Market Strategy: Our first step with every client is to fully comprehend the scope of your business and to have a solid understanding of your customers and their needs. We develop custom tailored programs to reach your customers through single or multiple inroads to the marketplace. Our strategies incorporate sophisticated data modeling, experienced evaluation, and continued monitoring of your campaign to ensure that you achieve the desired relationship with your customer base.



| Advertising/Media Buying |    ( back to top )

Once the right media strategy has been determined, implementation is the next step. There are many facets to advertising within the motorsports community such as:

• Traditional Advertising: Print Ads, Signage, Radio, TV, Billboards
• Rich Media Advertising: Web Banner Ads, Flash Ads, Streaming Audio and Video
• Sponsorships: Events, Web Sites, Email, Teams, Sweepstakes, etc.

We can handle all your media buying needs by leveraging our relationship within the sport to provide the best buying power. Turn 2 will determine which methods will help you reach your advertising goals. Our team is continually investigating new opportunities such as strategic partnerships and new distribution platforms to best serve your needs.



| Event Management |    ( back to top )

Turn 2's unique event programs bring the brand experience direct to the consumer. Our service focuses on direct interaction with customers to drive our client's business and to create brand loyalty. Consumers are most receptive to first hand experience; our interactive programs provide this direct customer contact and give our clients a competitive advantage that helps shape brand perception.

Unlike other event management companies that offer basic promotional tools such as custom inflatables, golf ball hand-outs, or other trivial items; Turn 2 has invested, and has at their clients disposal, an actual race team with a stable of race cars to be used at events with your company brand visibly splashed across these cars.

Event services include:

• Racetrack Midway Displays at Nascar, IRL, Formula 1, Champ Car Events, etc.
• Product Sampling / Direct Hand-Outs
• Race Cars Lettered with Company Brand
• Corporate Hospitality
• Race Event Signage
• Trade Shows
• Exhibitions

| Creative |    ( back to top )

Our cutting edge design team applies keen insight and visionary thinking to each and every creative. From the concept, to the look, feel, and voice of a product, service or business - we create a dynamic and interactive experience that emphasizes style, form, and function. Our design process stems from defining user behavior and customer expectations. The result... a lasting impression of your brand.

Creative services include:

• Web Design
• Ad Design for Print and Web
• Corporate Identity
• Market Tailored Creatives
• Logo Development
• Multimedia Presentations

| Analysis and Consultation |    ( back to top )

From the moment your campaign begins our media experts are monitoring your results and optimizing the performance of each and every program.

Marketing is a discovery process; successful campaigns need strategic insight, project planning, and innovation to achieve maximum results. Turn 2 delivers business, marketing, and implementation strategies that create a positive and measurable impact on your brand awareness and bottom line.

Consultation services include:

• Media Buying
• Market Research
• Advertising Strategies
• Race Events and Actual Racing Programs
• Penetration of the Motorsports Market

| Search Management |    ( back to top )

Search has changed the way people find information. Turn 2 harnesses this powerful tool by working with Internet Racing Sites, General Sporting Sites, and the top Search Engines such as Google, Yahoo, and MSN.

The process of searching on the Web goes beyond just the search engines, customers go to industry specific sites searching for exact information. The power of ads placed in strategic locations within a site can prove just as, or more influential, than a basic search engine banner.

Within search, the relationship between marketer and customer is reversed in a powerful way - it is the customer seeking the business. There are fewer wasted marketing dollars, because each and every visitor is pre-qualified, having demonstrated their interest by typing a specifically relevant keyword or by visiting a specific industry web site.



Our end goal is your success and that your Motorsports experience is a complete and positive one. Turn to us to discover the limitless possibilities within Motorsports to drive your business and acquire new customers by marketing to the proven, most brand loyal fans in all of sports - race fans.